You've never surfed, and you want to give it a try in Agadir. You type "surf lessons Agadir" into Google, and you get ten schools all promising the same thing: an instructor, a board, two hours in the whitewater, an Instagram photo when you come out of the water. Everyone says the same thing.
Here, we do things a little differently.
Before putting the wetsuit on, we spend ten minutes on the beach reading the ocean together. I show you where the currents are this morning, where you mustn't drift, and why this particular wave breaks here and not twenty metres further along. It's not filler — it's what makes the difference between someone who has a nice morning and someone who, by the end of their first lesson, actually starts to understand what surfing really is.
My job, since 1982, has been exactly this: to explain why things work. Why you paddle this way, why the take-off only goes through when you look ahead and not at the board, why this particular wave is for you today and that one isn't. No "easy, vibe, no stress" with nothing inside. Real analysis, real conditions, and — I promise — real enjoyment, because you only learn well what you've enjoyed doing.
The first lesson, from the inside
So what does a first lesson actually look like?
We meet on the beach. I look at your level and how fit you are that day, I look at the sea, and I decide on the spot. In Agadir, I don't teach in one fixed place: depending on the tide, the swell and your level, we choose the wave that matches you today. That's the luxury of having named a good portion of the region's spots over forty years — we know where to go.
Then ten minutes reading the water together. Where it breaks, where it pumps, where you mustn't go. Safety isn't a checkbox on a form — it's the first thing we look at, because the ocean doesn't forgive those who don't watch it.
Then we get in. Paddling, position on the board, first take-off. At every step, I explain to you why a movement works — not "do it like that because I said so". That's the difference between learning by imitation and actually learning.
Why we don't learn in the whitewater forever
The classic method at most schools is to put everyone in 30 cm of water, on foam boards, and to push the board so the student stands up. After two hours, they have their photo, they're happy, they go back to the hotel.
The catch: they've learned to stand up on a board that was pushed in flat water. They haven't learned to read a wave, to position themselves, to paddle, to understand when to take a wave and when to let it pass. The day they want to actually surf, they'll have to start over — and many give up at that point.
My method is the opposite. From the first lesson, we paddle out to the real wave — the one that matches your level, which may be small, but is real. You learn to paddle to catch it, not to wait for me to push you. You learn to read it, not just to fall on it. By the end of the first lesson, you might know fewer moves — but you've understood what's actually happening.
Who is this first lesson for?
This page is aimed in particular at curious adults who want to understand how surfing works before getting into it. But the beginner lesson is also for:
- Women who want to start in a reassuring environment, with a coach who takes the time to explain.
- Couples sharing an initiation together in a private lesson (1 to 4 people, flat rate for the group).
- Children aged 3 to 10 have their own slot on Saturday mornings — see the family surf lessons page.
- Adults who have tried elsewhere without really understanding, and who want to start the basics cleanly — see the progression page.
The only real prerequisite: knowing how to swim. No need to be athletic, no need to be young. I've had pupils aged 3 and 93 in the same week.
How it works in practice
The location
The spot varies, chosen in the morning depending on the day's conditions. Most of the time around Agadir — Banana Beach, Aourir, Tamraght, and others I've helped put on the map. The right spot, at the right time, for your level.
Duration
Group lessons: 2 hours outside school holidays, 3.5 hours during school holidays. Private lessons: flexible, typically 1 to 2 hours.
Equipment
A board suited to your body and level, a wetsuit in the right size. Everything is provided. You arrive in swimwear, you leave in swimwear.
The photos
I take photos during every session. They're included in the price and sent to you after the lesson. They serve two purposes: a memento for you, and especially reviewing your moves so you understand what worked and what didn't.
The price, simple and transparent
No packages, no subscriptions, no online booking system. We settle in cash, on site, at the end of the lesson. That's it.
2 hours outside school holidays, 3.5 hours during school holidays. Small group, friendly atmosphere, steady progress.
Flat rate for the whole group (1 to 4 people). Alone = 400 Dh, two of you = 200 Dh each, four of you = 100 Dh each. Flexible timing.
Board, wetsuit and session photos included in all cases. See the full pricing page.
The coach
Hervé Pignoges — Doumdacoach to his pupils. Surf coach since 1982, based in Agadir since the late 1990s. Former coach of Morocco's national team (1991–2002), Morocco's representative at the ISA over the same period, organiser of the country's first surf competitions. He has trained hundreds of surfers, founded several associations, and published three books.
For a first lesson, that means two concrete things: he has seen more beginners than you can imagine, and he has learned to spot in five minutes what's going to slow you down — so he can tell you straight away. More about the coach →
Frequently asked questions
I've never touched a board, is that a problem?
Not at all — that's precisely what the beginner lesson is for. Most students arrive with zero experience. The only thing that matters is the curiosity to learn — we take care of the rest together.
Do I need to know how to swim?
Yes — that's the only real prerequisite. No need to swim fast, but you need to be comfortable in the water and able to get back to the beach without panic.
Is the water in Agadir cold?
Mild. Between 16 and 22 °C depending on the season. Wetsuit included in all cases — you won't notice the difference. Agadir is surfable twelve months a year, and that's one of its great strengths.
How many lessons before I can stand up on a wave?
Honest answer: it depends. Many students stand up during the first lesson, but on very small waves with a lot of help. To really start surfing — choosing your wave, paddling onto it, standing up without assistance — count on 3 to 5 well-run lessons. And that's a good thing: what lasts is what's built solidly.
Do you film as well, or only photos?
Photos always included, video available on request in private lessons (useful for technical analysis). Everything is sent to you after the session.
How do I book?
The simplest way: WhatsApp at +212 689 101 319. Tell me your level (absolute beginner is fine), your dates in Agadir, and we sort it out together. No deposit, no online payment — we settle in cash, on site, at the end of the lesson.
Ready for your first lesson?
One WhatsApp message is enough. Tell me your level, your dates, and we'll sort out the rest in a few exchanges.
WhatsApp +212 689 101 319 h.pignoges@gmail.com