During school holidays: daily 3.5-hour lessons.
Same price either way.
"Hard to find cheaper anywhere else on the market."
The private lesson breakdown
This is the most flexible option — and often the most economical when you're several people, because you pay for the group, not per head. Here's how it works in practice:
400 Dh / hour, split among you
To put it plainly: a family of four pays 100 Dh per person for an hour of private coaching — cheaper than a standard group lesson, and with my full attention on you. That's why this option is so popular with families and small groups of friends.
What's included
In every lesson, no surcharge:
- Board matched to your size and level
- Wetsuit in the right size (water is mild year-round in Agadir)
- Photos of your session, sent after the lesson — useful for analysing your moves
- The choice of spot depending on the day's conditions (no fixed location)
- The coach's experience — Hervé Pignoges, coach since 1982
No equipment surcharge, no hidden fees, no upfront registration. The advertised price is the price you pay.
Payment, also kept simple
Cash only, on site, at the end of the lesson. That's deliberate:
- No online payment — so no card fees, no app to install.
- No deposit — you try the first lesson, and if we don't gel, you don't come back. No commitment.
- No subscription — each lesson is independent. You come when you want, as often as you want.
ATMs are everywhere in Agadir, and most hotels and riads are happy to change a bit of euros or dollars into dirhams for you if needed.
Why this model
Most surf schools sell packages: 3 lessons, 5 lessons, full weeks, all-inclusive holidays. That's their business. Mine is different: I'm an independent coach, not a surf school. Packages lock students in and force you to fill rigid templates. I'd rather you come for the quality of the session, not because you've already paid in advance.
Pay-per-session means more freedom for you, more honesty for me. If the sea isn't right one morning, we cancel without charge. If you want to stop, you stop. If you want six lessons in one week, we do six lessons.
Compared to the competition
I don't fight a price war — I don't fight wars at all. But you're welcome to compare openly: in Agadir and Taghazout, group surf lessons are typically between 250 and 450 Dh per person for 2 hours; private lessons run from 600 to 800 Dh per hour, often per person. My 150 Dh in group and 400 Dh for the private group are among the lowest rates in the region.
Not because I undercut the market — but because I don't have a school to fund, no premises to rent, no staff to pay. Hervé Pignoges, independent coach: the structure rides on my shoulders, so the price stays accessible. It's a choice.
Frequently asked questions
Really no online payment?
Really not. Everything is settled in cash at the end of the lesson. Simpler for you (no card entry) and for me (no fees). If this is a real problem, tell me on WhatsApp and we'll find a workaround case by case.
Do I need to pay a deposit to book?
No. No deposit at all. You tell me your dates on WhatsApp, we lock the slot, you come. Trust is part of the model.
What if the lesson is cancelled because of bad sea conditions?
No charge, obviously. We reschedule or cancel depending on your timing. I'm the only one who decides whether conditions are safe — that's non-negotiable.
Do you do "5-day intensive packages"?
No. No packages, no subscriptions, no preset bundles. If you want to come 5 days in a row, you come 5 days in a row and pay each day. More flexible, and often cheaper in the end than a standard package.
Student discounts, big family, loyalty?
No discount grid. The private flat group rate (400 Dh regardless of size, up to 4 people) already plays this role: at 4, it's 100 Dh each — hard to do better. For locals who surf year-round, we work it out case by case.
How do I book?
WhatsApp +212 689 101 319. Level, dates, number of people, type of lesson. We settle it in a few messages. You pay on site at the end.
The first lesson, shall we talk?
One WhatsApp message, your level, your dates. No commitment, no deposit. You decide on site.
WhatsApp +212 689 101 319 h.pignoges@gmail.com